Last Updated: 30th April 2018

AVSS Ltd. are committed to respecting the privacy of our customers and partners. This notice details the personal information we collect, how it is used, and what your rights are.

This policy may change from time to time to reflect changes in law or our processes. Your personal information will not be used in a manner that is incompatible with the privacy notice you accepted at the time your information was collected.

Who are we?

AVSS Ltd. are the creators of the ShowMagic range of control software. Referred to in this policy as AVSS, 'we' or 'us', AVSS Ltd. are a company registered in England with company number 3608475, and at the address:

AVSS Ltd, Field House, Fieldside, Thorne, South Yorkshire, DN8 4BE

You can contact us with any queries or requests regarding our privacy policy by post at the address above, or by email at info@showmagic.com.

Specific Uses:

The information we collect, and how we use it, depends on the purposes for which the information was provided. Specific details for different uses are provided below, followed by general notices that apply to all our use of personal information.

Orders on the online store

How is the information collected?

Information is collected at the time of the order from details entered by you through our website. We also receive information about your payment from PayPal.

What personal information do we collect?

Name, address, contact information and the details of your order. Your payment details are collected and processed by PayPal directly, and so these are not covered here. Please see the PayPal website for details of their privacy policy. We also process personal information supplied by PayPal, which includes name, address, contact details and payment amount.

How is this information used?

This information is used to enable us to supply your order or provide our service, and to contact you regarding your order if required. Some details are also stored and used to verify that the correct version and model of our software is activated when a product is unlocked. Some details of the order will be anonymised and used by us for sales and business analysis.

What is the lawful basis for using this information?

• This information is used to fulfil a contract. We need the information to be able to provide you with the product or service you order.
• This information is also used for a legitimate interest, to verify that you are unlocking the correct version and model of our software.

Orders by telephone or email

How is the information collected?

The information is either provided to us in an email you send, or over the telephone.

What personal information do we collect?

Name, address, contact details, details of your order, any relevant details you provide to us, and payment details (telephone orders only).

How is this information used?

This information is used to enable us to supply your order or provide our service, and to contact you regarding your order if required. If you provide payment details, they will be used to process your payment. Some information is stored and used to verify that the correct version and model of our software is activated when a product is unlocked. Details of the order will be anonymised and used by us for sales and business analysis.

What is the lawful basis for using this information?

• This information is used to fulfil a contract. We need the information to be able to provide you with the product or service you order.
• This information is also used for a legitimate interest, to verify that you are unlocking the correct version and model of our software.

Visiting our Website

How is the information collected?

Information is collected by our web hosts using server logs. Cookie usage is covered in our separate 'Cookie Policy'.

What personal information do we collect?

IP address.

How is this information used?

The information is used to provide statistics on our website usage, such as pages visited and duration of visit.

What is the lawful basis for using this information?

This information is also used for the following legitimate interests:

• To help identify any problems or security issues with the website.
• To help us improve our website, by looking at what content is most actively used.

When you contact us

How is the information collected?

In person, over the phone, or via email or other electronic communication methods.

What information do we collect?

The information will vary depending on why you've contacted us, but will usually include basic personal information such as name and contact details.

How is this information used?

We will use this information to respond to you and to attempt to fulfil your request

What is the lawful basis for using this information?

• The information will be used for a legitimate interest, e.g. to respond to you if you have requested support or more information about our products.
• The information may be needed to fulfil a contract, e.g. you have asked us for a quote before entering into a contract.

Mailing list subscription

How is the information collected?

Your information is collected when you sign up to our mailing list through a form on our website.

What information do we collect?

Your email address.

How is this information used?

To send you information via email on new releases, events, promotions and to receive our newsletter.

What is the lawful basis for using this information?

We will only use this information with your explicit consent. You can withdraw your consent at any time.

For All Uses:

Is my information shared with third parties?

We will never sell or rent your personal information to any other organisation. Your information will only ever be shared with third-parties when:

• It is required for us to do so by law or other regulations.
• When we use other companies to provide services on our behalf (e.g. when you sign up to our mailing list, your email address is shared with our email service provider for the purpose of sending our emails to you).
• If AVSS Ltd. is ever purchased or merged with another company, your information may be moved to that company.

Is my information transferred outside the EU?

All data storage and processing undertaken by AVSS Ltd. is done in the UK. Our web hosts and email service providers are located within the EU. Information provided to PayPal to process an online order may be transferred outside the EU, please see the PayPal website for more information.

What are my rights?

Your rights on data protection are covered by law. The Information Commissioners Office (ICO) have detailed information on data protection law available on their website. These rights include:

• You have the right to be informed how your data is used and processed, which is the purpose of this notice.
• If you believe any of the information we hold on you is incorrect or incomplete, you have the right to request we change or correct that information.
• You can request we delete any personal information we have about you.
• You can request a copy of the personal information we hold on you.
• You can request that we stop using your information.
• You have the right to data portability.
• You can object to the processing of your information, or to profiling based on your information.
• You have the right to lodge a complaint with the ICO if you think your personal details have been used in a manner that does not comply with the law.

How long is my information kept?

Your information will be kept for only as long as necessary for the purpose that it is obtained. For example, if you contact us to say that you no longer wish to receive any more communications initiated by a subscription to our mailing list, then your details will be erased. Any payment information collected by AVSS Ltd. is only kept as long as necessary to process the payment.